Business and Sustainability, Sitting in a Tree

Sustainable Business Entrepreneurs on Why Business Needs to Effect Change

Hope for social and environmental change is in the hands of small private sector businesses, according to one of Rise Kombucha’s founders.

“It’s kind of obvious that business as usual is terrible,” Julian Giacomelli said to a room filled with business students interested in sustainable ventures. “Business as usual is actually what’s making the world spin too fast.”

Giacomelli was the first of three speakers at the Sustainable Business Night organized by the John Molson School of Business Sustainable Business Group Wednesday evening in the Floating Room at MB 2.130.

He helped found the Crudessence restaurants in Montreal and Rise Kombucha—a fermented health drink—and says he’s onto starting a B corporation, a type of business that supports positive change.

He told the group that to survive in the future, businesses would have to collaborate and work on a platform that “benefits everyone,” rather than compete. Business should be modeled after nature, Giacomelli said.

“I believe that ultimately we can get to a place where business can be generative […] a place where all the parties that touch it are thriving,” he said. “When life is thriving there’s a greater output than what goes in.”

That’s the good news.

Meanwhile, it’s difficult for banks and other big businesses to stray from investments that are harmful for the environment, Rosalie Vendette, a senior advisor at Desjardins, told the room a little later.

Vendette manages “socially responsible investments”—investments into companies that are finding ways to give back. Desjardins has certain standards big corporations including Big Oil have to adhere to, like a “checklist,” Vendette told The Link, to be a part of the folder.

When they don’t live up to the expectations, as a shareholder, Desjardins can bring a motion to their board of directors meeting to get them back on track. If the company it is investing in doesn’t comply with its standards, it can also group with other investors to put pressure on it and “if it doesn’t work, then they risk the possibility of divestment.”

The downside, Vendette conceded, is bankers haven’t yet found a way to not follow stock market proportions. They invest in the same industries, at the same proportion as everyone else.

“It’s a huge deception,” she said. “And I know you’ll have a lot of questions about that later.”

One of the first came from VP External Relations of JMSB’s Sustainable Business Group Pierre Sieur, who wondered why the natural gas sector continues to be invested in. Vendette explained stock market regulation prevents even socially responsible investments.

“It’s a huge deception,” said Rosalie Vendette

“I just think that instead of saying, ‘Yes, I’ll give you the money, but you’re going to have to change,’ stop giving them the money,” Sieur said.

In speaking with The Link after the talk, Sieur said he understood where Vendette was coming from, but added, “I just feel that there are things that they can further do to help invest sustainably by promoting it more than they do now.

“It’s true that, in the end, socially responsible investment doesn’t seem to differ that much from normal investment.”

Vendette later reiterated the limitations set out by the stock market to The Link, but further explained the standards to which Desjardins holds the companies it invests in.

She said there are seven standards for the credit union. The first is to “eliminate the worst,” Vendette says.

“The first thing we do is we exclude nuclear, weapons and tobacco. So, those are three sectors that we don’t tolerate,” she told The Link.

For example, Desjardins did not invest in TransCanada this year because of the company’s involvement in nuclear activities, while they did invest in Enbridge “because they take their environmental responsibility seriously.”

She also added that the company has been in conversations with the company about “security issues” with its proposed pipeline.

“In fact, [we’ve been] in a continuous dialogue since 2009 approximately,” she said of Desjardins raising the issues to Enbridge’s board of directors.

Wayne Burke and Steve Shoiry, the cofounders of DNE Resources, an energy consulting firm, also took the floor. The firm is looking for ways to keep a small-company feel among their employees as their business expands.

They echoed Giacomelli’s statements, saying they worked on holding their clients accountable in their mission to be more sustainable.

After the speeches, the crowd of about 50 drifted to the third floor for cocktails.

Back at Desjardins, Vendette says her team dedicated to “socially responsible investments” is “trying to create products that would be investing less in fossil fuels,” but the stock market is a difficult place to effect change.

“As an industry, there’s lots of hope for research and development and innovation. That said, the financial sector, it can be creative, but it’s a very conservative sector,” Vendette said. “No one wants to play with their money.”

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