Aloof is Out, Be Yourself

Modern-day Casanova spreads the love in Montreal

“It’s not about getting laid, it’s about being a woman’s fantasy,” are the words of Hans Comijn, seduction artist.

The message shared by Comjin and fellow romance coach Zan Perrion through Ars Amorata is not the kind that preaches ‘how to get in her pants in three easy moves,’ instead they have the goal of removing superficial games from communication.

They speak to men around the world sharing their message – that being honest is the most fulfilling way to connect with women.

Ars Amorata is a fake Latin phrase for ‘the art of love,’ its name rooted in erotic poetry from the year 2 CE. The Roman poet Ovid’s Ars Amatoria was misspelled by a journalist citing Comijn’s influences, a mistake now tattooed across the inside of his forearm in black calligraphy.

Now the two live in the Plateau, and are writing a book on the subject.

“I was doing book reviews in Belgium, and I read The Game by Neil Strauss. I met Strauss, and it got me interested in the whole thing,” said Comijn, his Belgian accent still intact even after years of travel. “I was teaching sociology and philosophy in the University of Brussels, so the phenomenon was very interesting to me.”

Comijn’s fascination on how the pick up community operated led him to Vancouver-born Perrion, who was staying in Brussels at the time. Giving up all his possessions to travel across the globe with Perrion, the two spread their message living and loving around the world. Their philosophy of how we must project our true selves is held close to their hearts.

“It’s not a career, it’s a vocation. I could not do anything else,” said Comijn. “We give our talks for free so that we can have as many people hear them as possible. We don’t know what’s going to happen but the only thing that matters to us is that they hear the Ars Amorata message.”

He said while women have a network of girlfriends to talk about their romances, men are left to figure things out on their own. For men ready to commit their body and soul to creating an honest dialogue with who they are and what they want, the two offer a 90-day program to learn and train.

“Everywhere we go, Tokyo, Oslo, here, there are games – and everyone is tired of it,” said Comijn. “Everyone is saying, I want to be authentic, and I want to be loved for it. I’m not interested in how we got here, I’m interested in why we perpetuate these games. It’s shocking for people to see that their authentic self is attractive.”

Once the book is finished, Comijn plans on continuing to spread the Ars Amorata message. In the seduction business there is no planned career path, but the two have large aspirations in mind.

“After this, we’ll make a movie,” said Comijn. “Capturing the beauty of the feminine spirit somehow.”

Find out more at