Saying No to Condos

Protesters Demand More Social Housing in the Sud-Ouest

  • Protesters march through the streets demanding that 50,000 new social housing units be built within five years at a protest in St-Henri on Feb. 1. Photo Geoffrey Vendeville

So many condos and trendy shops have sprung up in St-Henri that even Patricia Viannay’s nine-year-old daughter can spot the differences.


A member of local tenants’ rights organization P.O.P.I.R. – Comité Logement and a resident of the neighbourhood since 2009, Viannay was among more than 100 protesters who marched through Montreal’s Sud-Ouest borough on Saturday demanding the construction of social housing.

“Tenants are being driven out of the neighbourhood,” she said. “We have many elderly residents who have been living here for 20 or 30 years and they’re being forced out by property owners who want to convert their building into condos.

“They have nowhere to go because all these condos and real estate speculation has raised rents and property taxes.”

Photo Geoffrey Vendeville

The marchers were calling for 2,800 social housing units to be built in the Sud-Ouest, which they say would account for the families who spend half their income or more on rent. The protest was part of the Front d’action populaire en réaménagement urbaine’s campaign calling for 50,000 new subsidized housing units province-wide within the next five years.

“There are many single people and families around here that need social housing,” said Alfred Thorne, who has lived on the other side of the Lachine Canal in Verdun for 25 years. Since he moved in, he says condos have changed the face of his neighbourhood as well.

A Luxurious Shave

As the crowd cut across the neighbourhood walking along Notre-Dame St., event organizers pointed out new restaurants and shops that they described as symptoms of gentrification, including the luxury men’s barbershop Notorious.

Open since September, the Versace-furnished salon is known for offering a $1,000 shave. Customers who pay top dollar can expect to be shaved with a gold razor, which is later dulled so that they can take it home.

“Tenants are being driven out of the neighbourhood. We have many elderly residents who have been living here for 20 or 30 years and they’re being forced out by property owners who want to convert their building into condos.” —Patricia Viannay, member of tenants’ rights organization P.O.P.I.R. – Comité Logement

In an interview with The Link, Corey Shapiro, who co-owns Notorious with Patrick Gemayel, also known as P-Thugg from electro-pop group Chromeo, said shops like theirs benefit the neighbourhood.

“What an ignorant thing to say that it’s bad to gentrify a ’hood that’s run-down,” said Shapiro. “We’re not a large corporation; we’re a hardworking artist and businessman, self-made from Montreal who have decided to inject money in an area.

“People should want to better themselves. No one wants to stay in a run-down apartment with cockroaches and rats—no one,” he continued.

“This is a neighbourhood shop that respects others. There’s something here for everyone,” he added, pointing out that the barbershop’s prices start at $15.

Condos and Rising Prices

At the corner of St. Ambroise St. and St. Rémi St., the protesters stopped to drape a banner calling for social housing over a billboard advertising the L’Alcôve sur le Woonerf condo development. The price for a one-bedroom unit in the building starts at around $160,000.

Pointing to the McGill University Health Centre superhospital construction site in the distance, Valérie Simard, a community organizer at P.O.P.I.R., said the condominiums are being built specifically for the doctors and nurses who’ll soon be working on the hill.

“This is one of the most disadvantaged parts of St-Henri,” Simard said, walking along St. Ambroise St. near the old Canada Malt Factory. “Gentrification always starts from the centre and moves outward. We know this area is the next step.”

Local residents and members of P.O.P.I.R. have long been rallying in opposition to the conversion of the defunct malt factory into a 600-unit condo complex. In December, protesters carrying homemade lanterns marched to the Sud-Ouest borough hall to deliver a petition with over 1,500 signatures asking that the factory be saved.

Simard added that public investments in that part of St-Henri are being made to pave the way for more condos. After years of planning, the borough finally unveiled the Woonerf Saint-Pierre, a pedestrian-only “green” alleyway, in the fall.

“The Woonerf is one of the prides of the Sud-Ouest [borough] administration,” Simard said. “But we know it’s just the first step in the so-called revitalization of the area to bring in developers and to encourage people to move into the neighbourhood.”

A protest against federal cuts to subsidized housing is planned for Feb. 9, two days before Canadian Finance Minister Jim Flaherty will deliver the 2014 budget. The federal government devotes $2 billion to social housing, down from $3.2 billion four years ago, according to The Montreal Gazette.

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